How to add value to your Web Content in 2014
This blog is a brief guide explaining how to add value to your web content in 2014. Chief game players in the world of online marketing and advertising have coined the phrase “Content is King” this year. Adding that those wanting to successfully market online must bow down to the king’s demands, optimising all content in order to keep up!
It is no great secret that high quality, well written, visually appealing content describing a product/service online is a sure-fire way to help to alter a customer’s decision making process and encourage them to buy into your brand. Text, imagery and video all have the ability to tap into your audience on an emotional level, and once you can do that the sky is the limit in 2014.
Thanks to the introduction of the hummingbird algorithm, the production of top quality content will allow a site to rise organically in rankings (unpaid advertising) this year. This means that the sites with poorer quality content will be pushed down the search engine rankings.
If your content quality is poor you could slide onto the dreaded 3rd page of a search engine this year…and who looks at the 3rd page on Google? Exactly.
Ok, got it, but where do I start?
Creating good quality content that your target audience actually want to read, like and share is not as easy as it seems. Planning, developing, and promoting your content can seem overwhelming.
Here is a list of the most common questions we hear when a client enquires about content marketing from VooDoo:
- How do we sell ourselves online without being too cheesy?
- How do we showcase our skills, products or services online without coming across as arrogant or conceited?
- How do we make a strategic plan and spread out the wealth of information we have, at the right time in the right way to engage our customers and potentially increase profitability?
There is no doubt that it's easier when a clear content plan is mapped out for you, to trigger you to think about the planning, development and promotion of your new amazing content!
So here is a plan to start you off:
- Look at the content on your existing website
Are the pages on your existing website dull and lacklustre? Can they be improved? Can the text be spun in a way that sounds more positive and engaging to the reader? Should it be re written? If it can, spin or rewrite the content on each page or employ a content writer to do it for you.
Some new or rewritten content for your site can be almost as refreshing as hitting the F5 button!
- Use various forms of content
If you have a blog on your site (we recommend that you make sure your blog is integrated into your website) instead of having just text why not include links to other sources, videos, info graphics and images? By doing this you are giving your audience a more interactive experience when browsing your content. This is a simple and effective way of improving your content as you go.
- Help to solve your audiences problems
Find out what is irritating people in your industry. Maybe your audience is having trouble making sense of Google+ or maybe they need to know how add a social media widget to their website. By offering advice or information that your readers can absorb and use you are ensuring that they will remember you because they found that information through you. In turn, they are likely to follow and recommend you.
- Use Google Analytics
A basic knowledge of Google Analytics can give you valuable insights you need to create content that is proven to improve your status, so it’s worth trying to get your head around! Having an analytical approach to content creation allows you to be more targeted in your approach instead of writing about topics that you assume are what your audience is looking for. Your content is more likely to succeed as a result of your insider knowledge!
- Social Media Buzz
Keep on top of your social media. Facebook, Twitter, and LinkedIn in particular, take a look at what frustrates your audience; take a look at what they’re sharing, liking, hating and more importantly what they’re talking about. Find a conversational topic worth giving a write up and use this as the basis to enlighten those that are feeling left in the dark.
- Get your audience involved
Content on line can seem so generic at times verging on boring. Put a person behind the keyboard and engage with your potential customers. Whether you are running an opinion poll on Twitter, asking open ended questions, giving away a “freebie” to your 1000th follower, offering value for engaging is a great idea. Be funny, wit and charm will get you far and will often break the monotony of the working day for your readers. Think about posting something for your audience to chat about at the water cooler or a funny picture of life at your office. Something appropriate that your readers can relate to.
If your audience can relate to you in 2014 via expert content, you’re on to a winner in our book!