The best tool I have found for keyword analysis and research is Google Adwords‘keyword’ tool. This tool is not as comprehensive as other 'paid tools' butit has the extreme advantage of giving quick, downloadable and immediateanswers to research needs. One can also make the point that since Google is themarket leader in search that this information comes straight from the 'horsemouth' so to speak.

If you happen to have an Adwords account then you might already be familiarwith this tool. If we make a comparison of the searches people carried out,clicked on your advert and then bought with the same searches organically wecan make the assumption that ‘generally’ speaking users are likely to buy froman organic listing as they are from an advert. Oddly this is not strictly truebut we have to start somewhere.

Google are kind enough to not only give you the estimated volume month bymonth but also tell you the value of these keywords and it will also generatepermutations of your phrase.
Personally I think that for ease and speed of use the tool available fromAdwords beats many of the paid solutions. To get a very broad idea how toinitiate keyword research you should load up another browser tab along withexcel (or another spreadsheet program) right now and we’ll get to work.

So let’s take a look at some very broad search results. Please remember thatGoogle are very unlikely to give you exact search volumes and in many casesthese figures should be treated with a certain degree of skepticism. Google,despite their protestations to the opposite are an incredibly secretcorporation.I searched for a single word here 'Ireland'.
The Results are as follows:

As we can see here searches which 'of Ireland' averaged at 450k per month.There were 165k searches per month for 'hotels Ireland'. This is a rather healthy volume so we'll assume then that we are marketing ahotel online and optimizing the hotels website for both organic and PPCtraffic. At 165k users searching for 'hotel Ireland' we can't help butsucceed, eh?

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