Permission Email Marketing

There are a number of problems with the way traditional direct mail works. (Or doesn’t work, as it happens!)

First of all, it’s costly. To both produce and deliver.

Secondly, lead times are normally calculated in weeks. (Unlike Permission Email Marketing which can be turned around in a matter of days.)

And thirdly, and most importantly, the effectiveness of a traditional direct can sometimes be tricky to measure.

Email marketing, on the other hand, delivers cost effectiveness, measurability and speed of delivery in spades.

Permission Email Marketing is an essential tool in your marketing mix as it can help you in:

• Gain new customers
• Retain existing customers
• Up-sell new products/service
• Reinforcing your branding
• Informing customers about new events/products
• Staying in touch with your customers

As your campaign is permission based, it uses your own database of subscribers. So you know you’re talking to people who are already interested in your product or service. Permission email marketing is also an excellent way to foster greater loyalty with existing customers.

At VooDoo our email marketing specialists will design, write, send and manage your email campaign for you.

As part of our service we will help you make the most of this marketing tool including designing the email template, managing your list, sending the email and providing you with the statistics.

To find out more about how to make your direct mail…more direct, speak to the Email Marketing experts at VooDoo today.