Is staring out at that big all in the sky getting you down? Do you need to grow your business over the summer months? They say “make hay while the sun shines”. In this blog we give you 4 top tips for squeezing the very best out of the summer months as a smart business owner.
Summer doesn’t have to be a slow time for business.
There are lots of things you can do during the summer to boost your business. At VooDoo, we take the summer months to breathe new life into aspects of the agency that have been dormant for a while. We come together as a team, grab a coffee and sit out in those glorious rays brainstorming new and exciting ways to continue to provide the best service to our clients. Here are our top 4 tasks to maximise growth and development in summer:
1. Connect with Existing Customers In a market flooded with people doing what you’re doing and selling what your selling, it is good to remind your customers that you are still there for them. Call, visit or email them to suggest reorders or complementary products and services. You can also drop them a note or send them a card to tell them you appreciate their business. Sweet meaningful gestures mean a lot in today’s competitive market.
2. Refresh Your Employee Training Do you have clear expectations on how your employees should engage with your customers? If not, it’s time to update your training. Get out of the office and use the summer months to train your team. Building strong customer relationships can be fun. Hold meetings outside and engage in normal conversation, make the ethos of your brand hit home in a non-confrontational fun way.
3. Fine Tune Your Marketing Message You know your brand better than anyone else, but sometimes you may have a hard time conveying the right information to your target customers. Take this time to make sure your website, online advertisements, blogs, ezines and other marketing materials highlight the key benefits of your brand. Adapt your tone if needed, be more conversational, speak your target customer’s language, and engage their interest with the words you say and how you say them. Reviewing and rewriting your copy or hiring a professional copywriter to do it for you can help with this task.
4. Re-evaluate Your Lead-Generation Strategies Use the summer to research and implement new lead-generating opportunities, such as PPC Ads, SEO, writing a blog, engaging on social media and showcasing new client testimonials on your website.
For more information on how to breathe new life into your existing PPC, SEO, Social Media or Content Marketing campaigns email a member of the team on [email protected] today.