It’s natural; if you pay for something you want to see it. We all need that tangible evidence that our marketing investments are paying off. Admittedly, PPC is not the…
Read More
Lola Usarova - VooDoo
We’ve all clicked on (and quickly back off) websites that fail to meet our needs. At VooDoo, we know that what people expect and like when they browse the web….
In a bid to help consumers make better purchasing decisions when shopping online, Google have introduced product ratings on their Product Listing Ads. These product ratings where rolled out in…
Are you in the business of selling high-cost consumer goods such as insurance? It’s a competitive market and often Paid Search bid prices are so high that it can be…
Seventy percent of all mobile searchers have called a business directly from search ads. A simple phone call can direct customers to your shop door; can clarify something seen on…
Google have just announced a change to PPC that will enable advertisers to easily compare cost data from AdWords in Analytics. This newly enabled feature may be the start of…
Creating and managing a profitable PPC campaign requires a lot more work than Google let on. Many clients come to us having tried one of two things: Outsourced their PPC…
Managing, optimising and protecting your PPC campaigns can seem like a never ending task, especially over the holiday season. Imagine not having to worry about your PPC this Christmas? Protecting…
