YouTube is a really useful advertising platform for many businesses, especially those within the motor industry. As more and more businesses move toward mobile responsive web designs and mobile advertising the power of YouTube can not be underestimated.
YouTube Marketing Statistics: Mobile and Devices
- Mobile makes up almost 40% of YouTube’s global watch time
- YouTube is available on hundreds of millions of devices
Irish car dealers lag behind US and UK car dealers when it comes to using YouTube videos to power existing marketing efforts. Video marketing via YouTube allows car dealers to capture their cars in action and share them with a huge audience.
Statistics of YouTube Viewership
- More than 1 billion unique users visit YouTube each month
- Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth
- 100 hours of video are uploaded to YouTube every minute
- 80% of YouTube traffic comes from outside the US
- YouTube is localized in 61 countries and across 61 languages
- According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
- Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year
Monetisation of YouTube
- Thousands of advertisers are using TrueView in-stream and 75% of our in-stream ads are now skippable
- We have more than a million advertisers using Google ad platforms, the majority of which are small businesses
Most US and UK car dealers use their YouTube channels as a hub to store their clips, snippets and videos, with many not even considering optimising their videos.
This presents an opportunity for savvy car dealers eager to trump the competition. If a car dealership is willing to put a bit of effort into tagging, embedding and creating SEO/user friendly titles for each video the payoff can be a huge increase in organic presence.
How can YouTube increase my organic presence?
When companies started using websites to promote their business the page titles of each page only made sense to the developer but as soon as Google made it more important to properly structure page titles things changed.
Nowadays, as amateur advertisers start to use YouTube, little time is invested to correctly name each video. Correctly labeling YouTube video’s give them a better chance of turning up in an organic Google search.
The title of your videos acts in the same way as the page titles on your website and the titles of your AdWords adverts do. They alert Google to what the video is about. Google will index correctly optimised videos, making them visible when a person looking for a certain car via Google conducts a search.
The example below shows the effects of a car dealer incorrectly optimising its videos.
This video features the registration of the car being shown as a title. Who is going to perform a Google search for the exact registration plate of the car they want to buy?
The SEO friendly way to title this video would be to type the most important information first. For example if a person is looking for a BMW 316d in a defined area of Ireland. They would use the search phrase “bmw 316d cork”, so an optimised video like the one below would appear.