Freebies & Giveaways: Marketing 101 - VooDoo

Freebies & Giveaways: Marketing 101

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VooDoo

Bob: “Figures don’t look great this month…again. We seriously need to do something to boost sales.”
Jim: “I hear ya Bob, why don’t we just run a giveaway; it’s quick and easy and it will get people to like us!”
Bob: “Yeah that will definitely get us more sales”

Giving away a high value luxury item such as a car, an iPhone or a tablet as a marketing ploy is costly. Not only do “giveaways” fail to attract genuine leads, but giveaways and freebies force already struggling business to buy prizes they can ill afford already.

In our experience, the only real value to be had in giving something away for free such as a car, is an instant boost to social media activity. This does guarantee that all the people who “like” and “share” a competition or a giveaway will buy from you at a later date, or even consider your business as an authority figure. It just means that people want a free car.

If your not generating the sales you need, it is time to think about internet marketing. Advertising your business online can yield real, tangible results in a very short amount of time. Some of the most popular ways to market online are:

Google AdWords, a Pay Per Click advertising platform that positions you high up the Google search results for certain keywords and phrases.

SEO a method of manipulating/optimising your website and web content to appease search engines so that they rank you higher.

Pay Per Click (PPC) advertising is the fastest and most effective way to increase the number of qualified customers to your website. Our approach to Paid Search lets you achieve a high Google Quality Score resulting in increased sales and lower CPC. As a Google Partner Agency we offer tailored PPC campaigns via both Google AdWords and Bing Ads.

Search Engine Optimisation (SEO) is the process of improving your websites organic rankings. Our approach to SEO is data driven. VooDoo harness the power of analytical data to effectively and continuously optimise your website. This results in your site being placed above competitors in organic search results.

If your considering running another freebie/giveaway this month, why not give us a call first? Our account manager Brian Green can chat you through the many cool features of internet marketing, and design a tailored strategy as unique as your business.

To discuss outsourcing your digital marketing to VooDoo call us today on 01 4404001   or Email Us