Are you in the business of selling high-cost consumer goods such as insurance? It’s a competitive market and often Paid Search bid prices are so high that it can be a struggle to maintain your position in the SERP’s.
In this blog we explain how Google’s latest advertising feature Google Compare can help you to showcase your Unique Selling Point and attract more qualified customers to your website.
Smart consumers shop around online, especially when it comes time to buy or renew their insurance policies. Recognising a solution to make comparing high cost consumer products online easier Google created Google compare.
“Google Compare is designed to help people make confident, more informed financial decisions.”
Google Compare for car insurance comparison has just been rolled out in California, but it is definitely something to consider optimising and utilising if you are in the business of selling insurance online in Ireland.
Google Compare provides a seamless, intuitive experience for connecting with your customers online. Advertisers can highlight what makes “their business unique, whether that’s an “A” rating in customer service or better discounts for safe drivers.
And when users adjust their deductible or add additional cars to their quote, you can show updated pricing that matches their needs. They can then buy their policy online or over the phone through one of your agents.”
Here’s what one advertiser using Google Compare has said:
“We’re always looking for opportunities to use new technology to enhance the customer experience. Partnering with Google Compare allows us to bring our unique group pricing and benefits to a wider range of customers, while creating an easier shopping experience.” – Kishore Ponnavolu, Executive Vice President at MetLife Auto & Home ®
As Google Compare for car insurance rolls out to more states, Google will also be introducing ratings and reviews, as well as local agent support for providers with agent networks. Participation in Google Compare is based on a flexible cost-per-acquisition (CPA) model, but payment isn’t a factor in ranking or eligibility.
VooDoo is a powerful digital agency based in Dublin, Ireland. We ensure our clients websites are found by their target audiences online. VooDoo have been in business since 2002 and are fully qualified Google Partner agency.
Credit Information: Jerry Dischler, Vice President of Product Management, AdWords